Selling media as a territory acquisition tool (not eyeballs)
Beyond (cheap) contacts marketers are looking for:
Reaction, relationships, new experiences to enter and grow mind and heart territories from which to develop all types of legitimate and strong relationships with committed and passionate communities
Media and Media sales Agencies have an interest in:
Moving away from CPM only based sales
Creating priority and preference of their media as a unique Brand
Establishing stronger bonds and greater commitments in time with commercial Brands
Developing a strong and unique commercial reputation
It’s not just about multi-media packages and specials, but about a creative and not only media based association between a media , or medias and a Brand, in time.
It is about a partnership generating a series of experiences and actions relevant to the Brand, on a specific theme or territory, leveraging on the legitimacy and attractiveness of available from the media brand (far beyond it’s eyeballs…)
Our methods, training and tools make sure your sales organization be it internal or external integrates this selling approach for key prospective Clients with a tremendous benefit for the media, the sales organization and the Partner Brands.
MEDIA
BRAND
Marketing Based Media Sales